BeAuthentic Red

Bold Red colour that sits on top of your hair, not in it. Wear it for the party. Wash it out for Monday.

Pigment coats the outside of each strand instead of soaking in. No bleach, no developer, no commitment.

1. Start with clean, dry hair.
2. Scoop a small amount and rub it between your palms.
3. Work it through section by section. Build up for more intensity.
4. Wash your hands straight after.

Until your next wash. Heavy sweat and rain can make colour run, so keep a scarf handy on wild nights.

Shampoo, rinse, repeat if needed. Lighter or more porous hair may hold a little tint for an extra wash.

Anyone who wants to try Red without bleach. Shows brightest on lighter hair; on dark hair expect a rich tint. Try the AI preview if you're unsure.

Full ingredient list is printed on the pot. Patch test 24 hours before first use.

We deliver across Nigeria. Delivery options and fees are shown at checkout.

Unopened pots can be returned within 7 days of delivery. Opened pots can only be returned if faulty.